The Brief
Audi Bangladesh (Progressive Motors) wanted to reveal their flagship EV-3 SUV with a premium, futuristic launch that would dominate the premium Dhaka consumer market.
The Challenge
A generic launch would fail to capture the premium electric positioning. We needed to highlight the aerodynamics and electric core of the vehicle physically.
Our Solution
Utilized our LaunchPad product framework, fabricating a 40-foot custom structural stage paired with 3D holographic projection mapping that made the car appear to drive through digital light rings.
The Outcome
Generated 4.2M views across social platforms within 48 hours and fully achieved 180% of the pre-order bookings goal for the quarter.
180%
Pre-order Target Met